About Cembra

Cembra is a leading Swiss provider of financing solutions and services. Our product range includes consumer credit products such as personal loans and auto leases and loans, credit cards, the insurance sold in this context, SME loans, invoice financing, and deposits and savings products.

We have over 1 million customers in Switzerland and employ more than 1,000 people from 39 different countries. We have our headquarters in Zurich and operate across Switzerland through our network of branches and our online distribution channels, as well as our credit card partners, independent intermediaries and car dealers.

We have been listed as an independent Swiss bank on the SIX Swiss Exchange since October 2013. Cembra is rated A– by Standard & Poor’s and is included in the SXI Switzerland Sustainability 25 Index and in the 2021 Bloomberg Gender Equality Index.

1 million customers

Attractive financial products and an outstanding customer service have enabled us to extend our client base year ­after year. As of 31 December 2020, 1,027,000 ­customers had placed their trust in Cembra.


We offer a broad range of financing solutions in Switzerland:

  • Personal loans: Cembra is a leading provider in the highly competitive personal loans market. We are offering a personalised premium service, and our products are available through our 13 branches across Switzerland, through independent intermediaries and online. 

  • Auto loans and leasing: Cembra is a large brand-independent auto loans and leasing provider in Switzerland. Our products are sold via a distribution network of around 4,000 car dealers, who act as intermediaries. A dedi­cated sales force of 24 field agents, together with the employees at our four service centres, provide a personalised, flexible and efficient service.

  • Credit cards: We are one of the leading credit card providers in Switzerland, with more than 1 million cards in circulation. We offer a range of credit cards through partner programmes with Migros, Conforama, TCS, Fnac and LIPO, as well as our own credit card. The cards offer a range of attractive features, such as Migros Cumulus points, cash back, personalised designs and no annual fees.

  • Insurance products: We provide insurance products as an intermediary. Along our personal loans and auto leasing and loans, we offer financial protection in case of involuntary unemployment, accident, illness or dis­ability. We also offer travel and flight accident insurance and card protection insurance for our credit card customers.

  • Deposits: We provide deposit and savings products at competitive interest rates for both retail customers and institutional clients.

  • Invoice financing: We offer invoice financing through our subsidiary Swissbilling AG.

  • SME financing: We provide financing solutions for small businesses under the brand Cembra Business.


The roots of Cembra Money Bank date back to 1912, when Banque commerciale et agricole E. Uldry & Cie. was founded in Fribourg. This bank later became Bank Prokredit. In 1999, GE Capital merged Bank Prokredit with Bank Aufina, which it had acquired in 1997. In October 2013, the Bank separated from its parent company GE, went public and was rebranded as Cembra Money Bank AG. In 2019, we strengthened our market position by acquiring the consumer finance provider cashgate. At the start of 2020, we changed our brand name to “Cembra”.

The Bank is named after the Swiss cembra pine (Pinus cembra), a sturdy and resilient tree with strong roots. This symbolises our Bank’s strength and our origin.