Annual Report 2018

About Cembra Money Bank

Cembra Money Bank AG is a leading Swiss provider of consumer finance products and services. The company has been listed as an independent Swiss bank on the SIX Swiss Exchange since October 2013. The Bank is headquartered in Zurich and has 855 employees from 37 nations.



Attractive financial products and an ­out­standing customer service have enabled Cembra to extend its client base year ­after year. As of 31 December 2018, 870,000 ­customers had placed their trust in Cembra Money Bank as their preferred partner.


The roots of Cembra Money Bank date back to 1912 with the foundation of Banque commerciale et agricole E. Uldry & Cie. in Fribourg, which was later renamed to Bank Prokredit. GE Capital merged Bank Prokredit in 1999 with Bank Aufina which had been acquired in 1997. The new GE Capital Bank was renamed GE Money Bank in 2006. In October 2013, the Bank separated from its parent company GE, went public and was rebranded as Cembra Money Bank AG. The Bank is named after the Swiss pine tree Cembra (Pinus cembra), a ­sturdy and resilient tree with strong roots. It symbolises the strength and geographical background of the Bank. In 2018, Cembra celebrated its fifth anniversary.


Headquartered in Zurich, the Bank has operations across Switzerland with a distribution network of 18 branches, independent intermediaries, credit card partners, car dealers and online sales channels.

The Bank is a leading player in the personal loans market in Switzerland, offering a personalised premium service and efficient decision-making. Since 2017 Cembra also offers invoice financing through its subsidiary Swissbilling AG.

Cembra is the biggest brand-independent auto leasing player in Switzerland, with an estimated market share of 17%. The products are sold via a distribution network of more than 3,900 car dealers acting as intermediaries. A dedicated sales force of 27 field agents and the employees at three service centres provide a personalised, flexible and efficient service.

The Bank offers a range of credit cards through partner programmes with Migros, Conforama, TCS, Fnac and Interio, and also has its own credit card. Cembra is offering attractive features with its different credit cards, such as collecting Migros Cumulus points, cash back, personalised design or credit cards with no annual fees. At the end of 2018, Cembra had 892,000 credit cards issued.

Furthermore, the Bank offers deposit and savings products at competitive interest rates, for both retail customers and institutional clients.

Along with personal loan, auto lease and loan products, Cembra offers payment protection insurance products to its customers. These insurance products provide financial protection in case of involuntary unemployment, accident, illness or disability. Cembra also provides travel and flight accident insurance and card protection insurance to its credit card customers. For all insurance pro­ducts, the Bank acts as an intermediary.