“Byjuno, Swissbilling and Cembra complement each other perfectly”. One of Cembra’s strategic goals is to drive integrated financing solutions. In the interview below, Chief Sales and Distribution Officer Peter Schnellmann explains how the acquisition of Byjuno makes us one of the leading providers in the buy now pay later (BNPL) business.
As a market leader in the consumer finance business, we clearly see that the market trend is moving away from traditional financing towards more flexible payment and financing solutions. This trend is well under way in the Anglo-Saxon world, and Switzerland has also recorded strong growth in this area. So for us, one thing is clear: these business segments will be strategically very important if we are to continue to offer our customers the best financing solutions and to embed them seamlessly into the customer journey.
With Swissbilling, we have already achieved robust growth in recent years and established ourselves as a leading provider on the Swiss market. The acquisition of Byjuno, a major provider of invoice payment solutions in Switzerland, has enabled us to broaden our offering and market reach not only nominally, but in complementary way. As a result, we expanded our BNPL business significantly in 2022.
Chief Sales and Distribution Officer
The integration of Byjuno will enable us to become a leading platform for invoice payment solutions in Switzerland. By 2026, we expect these solutions will contribute CHF 10–20 million to our earnings.
Swissbilling and Byjuno are a perfect match. They have a very complementary product range: Byjuno, for example, has a wallet solution, offers a monthly billing option and has a stronger online approach, while Swissbilling has more physical points of sale and is stronger in “billing as a service”, i.e. outsourcing all aspects of managing the billing process. Thanks to the merger, we can now offer our customers an even more comprehensive and optimised service. The two companies are also an ideal regional fit. Swissbilling was stronger in French-speaking Switzerland and Byjuno in Geman-speaking Switzerland. With Christian Stolz as CEO and Jean-Christophe Calmes as Deputy CEO, we also have a strong management duo with complementary skills. Together, we will be able to offer our partners a broader range of products and services, and our end customers will benefit from even simpler and more flexible payment options. Two companies that in the past approached the market as competitors now form an exceptionally strong duo in this business. Alongside our established credit factory, Swissbilling and Byjuno are an ideal fit.