Reimagining Cembra together. Our vision and strategic goals will come hand in hand with a cultural transformation. Employees will be taken on a transformation journey that fosters an innovative, customer-first mindset. Our aim is for our future corporate culture to be shaped by a desire for continuous learning, close collaboration and by curiosity. This will enable Cembra to evolve into an agile, learning-oriented organisation, geared even more strongly towards trust-based collaboration and mutual support.