Ten years as Cembra

On 30 October 2013, the former GE Money Bank successfully went public under the new name Cembra. However, our history goes back much further than that. In its more than 100-year journey, our bank has reinvented itself several times, particularly over the last few years with our current strategic and cultural transformation. This strength and resilience is reflected in our name, which comes from the Latin for the Swiss stone pine Pinus cembra, a robust and resilient tree. It symbolises our Bank and its origins.

Today, ten years after our repositioning as Cembra, we are proud to be one of the leading Swiss providers of financial solutions and services. We owe this to our customers, shareholders, partners and employees, who have come with us on this exciting journey and who show their trust and commitment every day.