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Since the introduction of our “Reimagine Cembra” strategy for the years 2022–2026, we have made significant progress towards achieving our goals. Our values form the basis for our success. They are not only our guiding principles that influence our daily decisions and actions, but also the driving force that keeps us focused on our customers’ needs every day. By living our values at Cembra, we drive things forward. This is illustrated by the following four success stories from the 2024 financial year.