Where does Cembra stand in terms of its strategic transformation?

We launched our “Reimagine Cembra” strategy at the end of 2021. Our goal was to simplify operations, become more digital and increase automation, get closer to our customers, and provide them with intuitive services and products that meet their individual needs. Now, two-thirds into our transformation, we achieved significant momentum in 2024. We have made substantial progress on all fronts, becoming more efficient and improving collaboration across the Group. This is also reflected in our recertification as a Great Place to Work, a recognition that is especially important in a year of significant change for our organisation.

What were Cembra’s highlights in 2024?

2024 was a turning point in our transformation, marked by strong results. We delivered on key programmes and projects, including the successful launch of the new IT platform for our leasing business, which has strengthened our relationships with our partners, improved our value proposition, and increased efficiency. Our card offering performed well and was enhanced with additional services such as insurance products. We continued to develop the Cembra app, adding more self-service features. Our revamped digital savings offering was well received by the market, and we fully rolled out the TWINT pay later feature to all partner banks.

How do you ensure the best customer experience?

We have the privilege of serving more than 2 million customers in Switzerland. With that comes responsibility. We are committed to continuously adding value for our customers by focusing on the customer journey and embedded finance. We aim to be present at the point of purchase, offering payment, financing and savings solutions, and we are investing heavily in improving the digital experience, particularly through our app. We are also exploring how artificial intelligence can further enhance our operations and customer service. With over 100 years in the market, we are committed to responsible business practices, measuring success through customer feedback and low loss rates.

What do you see as Cembra’s strengths?

Cembra is an integral part of the Swiss consumer finance market, with an experienced sales force and long-standing relationships with both partners and customers. This is a key strength – and a differentiator. We take risk management, underwriting and pricing seriously. And our work on company culture, diversity, and collaboration sets us apart. We spend significant effort in these areas and work together effectively.

How did Cembra deal with the challenges of the financial year?

We are operating in a dynamic environment, especially with fluctuating interest rates over the last two years. We have managed our net interest margins well through these changes and will continue to do so. We also keep a close eye on the market. Our goal is to be the best partner and provider of consumer finance products and services, focusing on our strengths. Our team has a strong track record, even in challenging times like last year.

What are your goals and priorities for 2025?

As we enter the final phase of our strategic cycle, our primary objective is to maintain our focus on delivering results and building on last year’s momentum. We are on track to achieving our financial targets for 2026 and to remain an attractive investment for our shareholders. We are also committed to fostering a dynamic and collaborative workplace culture that empowers our teams, and we strive to offer the best experience for our partners and customers.